The underwear market in the U.S. is expected to grow at a CAGR of 5.8% through 2026, according to a new market study by Future Market Insights. Regular briefs and boxer briefs will continue to remain popular in the U.S., accounting for a major share of the market.

Key insights from FMI’s research report include,

  • XXXL size segment was valued at over US$ 590 million in 2016
  • XL and L size segment collectively accounted for over 43% revenue share of the market in 2016
  • Northeast states are a lucrative region for underwear sales, accounting for nearly 40% revenue share of the market
  • Mass merchant distribution remains an effective sales channel and accounted for nearly 70% revenue share of the market
  • Online stores as a distribution channel accounts for nearly 10% share of the market
  • Pricing remains a key competitive factor – with underwears in the mid-price segment accounting for over 42% share of overall market
  • Underwears sold in the US$ 20 to US$ 29 price range will continue to witness high sales

A key takeaway from the report is the impact of rising obesity levels on the underwear sales. Obesity has reached epidemic proportions in the U.S., owing to which sales of XXXL underwears has witnessed an increase. This segment is anticipated to witness the fastest growth in terms of product size through 2026.

The competitive landscape is dominated by both local and international manufacturers, creating a fragmented market structure. According to the report, the key players in the market are Hanesbrand Inc., Philips Van Heusen Corporation, Ralph Lauren Corporation, American Eagle Outfitters, Inc., and Jockey International.

Few other key insights presented in the report include,

Personalisation is a key factor in the U.S. underwear market currently. Nearly 85% of men currently shop for their own underwears. As far as the preference for colour is concerned, navy blue remains the preferred choice for men. The average number of underwears owned by men in the U.S. is in the range of 15-20. The report also reveals that over 50% of males stick to a single style of underwear after buying it.

The report on the U.S. underwear market is holistic in nature and offers a complete overview on the key drivers, restraints, and trends impacting the landscape.

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