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As per the report published by Fior Markets ,the global digestive health products market is expected to grow from USD 31.2 Billion in 2017 to USD 59.3 Billion by 2025 at a CAGR of 8.4% during the forecast period from 2018-2025.North America is dominating the market. Various companies in North America are implementing strategy to launch new products to enter different market segments.Increasing awareness regarding the availability of digestive health products have spurred the demand in North America.Government support for new developments and technological advancements have also offered a number growth opportunities in the region. Factors, such as technological advancements, real-time product delivery, and abundance of specialty health products, have boosted the North American market.

Digestive Health Products Market by Ingredients (Dairy Products, Bakery Products and Cereals, Non-alcoholic Beverages), Product Type, Sales Channel, Region Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2018 to 2025.

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Leading companies in the industry include Chr. Hansen Holding, Nestle SA, E. I. DuPont Nemours and Company, Yakult Honsha Co. Ltd., and Danone SA.,Arla Foods Inc.among otherswhichare offering greater opportunities and are continuously focused on new product developments and venture capital investments to obtain market share.For instance, Kellogg introduced a new cereal called HI! Happy Inside featuring prebiotics, probiotics and fiber. The Michigan-based CPG company said its new product makes digestive wellness support easily accessible.

The ingredients segment is classified probiotics, prebiotics, and food enzymes. The probiotics segment is dominating the market and valued around USD 14.63 Billion in 2017 owing to their increasing demand by different food items manufacturers. Advancements in production technology and increased spending on R&D by major companies will drive the segment further. In addition, awareness regarding the health benefits, such as improved immune system, offered by these products is also fuelling the segment growth in the years. Product type segment is divided into segments such as dairy products, bakery products, and cereals and non-alcoholic beverages. The dairy products segment is dominating the market with the highest share of 47.20% in 2017 owing to increasing demand for these foods. Sales channel segment includes modern trade, convenience stores, and online retailers. The online retailer’s segment is dominating the digestive health products market and valued around USD 15.97 Billion in 2017. The online retailing segment is growing rapidly due to increasing consumer awareness and they may get numerous products to compare from.

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Increasing demand for nutritional & fortifying food additives is one of the driving force. Also, raising awareness among the population related to the importance of digestive health and increasing issues about gut health are also fuelling the growth of the market. But the high cost of ingredient development may hinder the growth of the market. However, developing countries to provide significant growth opportunities should drive the industry growth in the coming years.

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