Apple introduces present day lower priced iPad model in offer to get students and school administrators to start think Mac again, at an event at Lane Tech College Prep High School.
The video of the event will be available for viewing at a later date. The lowest priced iPad, the fifth-generation 9.7 inch iPad, is currently $329. The new model could be priced $70 less, around $259.
While in Chicago, at the school, Apple CEO Tim Cook will do a one-hour special for MSNBC, “Revolution: Apple Changing the World,” with MSNBC’s Chris Hayes and co-host Kara Swisher from Recode. It airs Friday April 6th at 8 pm.
The Chicago event is all about the classroom. MSNBC says the “Revolution” special will “dive into Apple’s plans to innovate in the classroom and beyond. It will be going to focus on Apple hardware and software tools to learn how to code.
Apple is way behind when it comes to tech tools for students. Google, with its ultra-cheap Chromebook laptops, now owns the highly desired education market. According to Futuresource Consulting a 59.6% market share of K-12 compared to 25.6% for Windows and just 10.6% for iPad.
You can buy a Chromebook computer for as low as $200, and unlike the iPad, it comes with a physical keyboard. However Macs are so expensive, iPads have outsold them at schools by about three to one, Futuresource says.
Apple is also expected to update the Pencil product. This ranges $99 drawing tool that currently only works with the more expensive iPad Pro models.