HelloFresh acquired Green Chef, which is a vegan and organic food delivery company founded in 2014 by Michael Joseph and based in Boulder, while the companies have not disclosed the dealing price yet.
World’s biggest meal kit company, HelloFresh ranks second among key markets in the United States. The company claims that it will be passing in the U.S. sales, the industry pioneer company – Blue Apron. HelloFresh has delivered around 39.5 million meals to nearly 1.45 million active customers within a period of 3 months as from October to December.
Tobias Hartmann said in a statement that, “Our customers are at the center of our thinking when it comes to offering great dinner experiences. Green Chef has a groundbreaking approach to its organic menus and will be the perfect addition to HelloFresh’s meal plans. HelloFresh will now offer the most customized meal choices to customers and we are excited to welcome Green Chef’s talented team and production resources to HelloFresh.”
HelloFresh wants to reach along with Green Chef to the customers using meal kits to reshape their diets, according to the company’s president for North America and also a member of the Global Management Board, Tobias Hartmann.
Chief Executive Officer, Michael Joseph from Green Chef stated that, “We were the first certified organic and gluten-free meal kit company in the U.S., an important distinction to consumers who are committed to eating organically or are sensitive to gluten. With HelloFresh, we will only further amplify our mission to give consumers across the country a simple way to eat and live healthier.”