Smart TV monitoring can be turned off easily, for that you have to go back into the original setup menus. If you want to keep your excess watching and late night surfing private then you can turn off the monitoring.
TVs from Sony, Samsung, LG, Vizio and TCL, which makes sets branded as “Roku” models. They were developed with a feature called Automatic Content Recognition that tracks what shows you’re watching.
Software companies that are integrated into these smart TVs take out the viewers watching information to suggest other TV shows and movies to viewers. They allow advertisers to make targeted advertisements.
But now you can turn off this tracking, if you have smart TV. In menu go to setting and find your way to General. The feature LivePlus, this is the one you want to turn off.
On newer sets, go for Setting in the menu, then support, then Terms and policies. From there you will get suggested Viewing Information Services.
If you want some of the Web connectivity then you can agree to Sony and Google policies.
TCL makes branded Roku TVs with software also used in sets by Hisense, Hitachi, Insignia, Philips, RCA and Sharp. For Vizio sets, select System, click on Reset & Admin and opt for Viewing Data to opt out of ACR.
Turn off ACR by going to Settings, then Privacy, and “Smart TV Experience.” Consumer Reports says you can uncheck “Use Information for TV Inputs” to disable ACR.