TAG Heuer unveiled the TAG Heuer Connected Module 41, a “cheaper” version of its popular Connected Module 45.  TAG Heuer is a Swiss luxury manufacturing company that designs and manufactures watches.


As the name suggests, the newly introduced smartwatch is not just slightly cheaper, but it’s also smaller than the previous model and its measures 41mm in diameter.

The Connected Modular 41 will cost around $1,200, and it comes in seven basic versions.

The TAG is releasing nine different straps that will be available for purchase separately, including three new strap colors: pink, blue and white. According to the report, the watch runs Android Wear but the company has not detailed exactly which version it’s running.

The Connected Module 41 comes with the sort of quality and craftsmanship as it is a luxury smartwatch. Intel and Google together have developed the TAG Heuer Connected Modular 41.  It is built from materials such as titanium, or gold and it boasts a scratch-resistant sapphire glass screen.

The smartwatch is waterproof to 50 meters, and it comes with a brighter screen that displays in 390 X 390 resolutions and a 326-pixel density better brightness (max. 350 nits). It features Bluetooth 4.1, Wi-Fi, and GPS, and works with Android Pay.

Internally, the Connected Modular 41 includes 8GB storage, 1GB RAM, and a Snapdragon Wear 2100 processor.