Facebook, Inc’s (NASDAQ:FB) image sharing social network Instagram has once again ripped a Snapchat’s feature second time in the past month. Last time it has shamelessly copied a feature from Snapchat known as Stories and inserted into its platform and named it as Instagram Stories. Now, the world’s largest social network company has added Snapchat Live Stories-kind of feature to its Instagram and called it Live Events channel and it will be available to the United States’ users initially.
The Live Events feature is a kind of Stories but for the special events like the Olympics and Tomorrowland concerts where any users can add their stories into the channel tagged to the event and anyone in the world can view it.
In a blog post, Instagram said:
This channel collects the best videos from concerts, sporting events and more so you can feel like you’re in the front row. Like the rest of Explore, this new channel is personalized for you and highlights events you might like.
Recently, Snapchat has announced that it has garnered over 50 million viewers in the first week of Rio Olympics 2016 coverage within the app under Live Stories. Now, with its 300 million users, which is double than its rival app, has integrated a similar feature with a few changes and small additions. The new Event channel will be found in the Explore section of Instagram where other similar channels like Fitness and Food present.
Instagram is eyeing on the potential sponsorships the Live coverage of any events that would be available to its users. For example, Snapchat and Twitter have been selling multi-million dollar sponsorships for its upcoming live event National Football League that would commence on September 8 2016.