Niantic Labs’ Pokemon GO has already crossed 34 million U.S. downloads (10 percent of the population) on iOS and Android platforms. And, 6.1 million downloads has been seen in the 13 percent of the U.K. adult population, which is approximately 6.1 million. According to data collected by a poll company YouGov, 87 percent of the U.K. gamers (around 5.3 million) are still playing the augmented reality, Pokemon-catching game.
Pokemon GO was released in the U.K. on July 14. Although Pokemon GO is a free game, it has some in-game purchases to enable users to gain more authority and levels. According YouGov, more than 1 million U.K. users and 10 million U.S. users have spent money on in-app purchases since the launch. In the UK, around 600,000 users are paying between 80p and £14.99.
Showcasing the money spent by the U.S. users on Pokemon GO, the report states:
“Of 10m money-spending users, more than 57% (5.8 million players) have spent up to $19.99, and another 28.5% (2.86 million players) have spent between $20 and $59.99 on in-app purchases. Nearly five percent of all players who have made in-app purchases have spent more than $100, representing more than 480,000 players.”
Surprisingly, the report mentioned that over 8 percent of Pokemon GO active users are aged between 45-54 and 70 percent of the users are 35 and younger. Although most of the app’s British users (66%) are aged 18-34, a full third (33%) are over 35, while 4% are over 55. That means, the game is appealing to the 45+ aged users as well.
In the U.K., a quarter of a million Pokemon GO players have spent £15 or more on the game – totalling a whopping £7 million from this group.
In a statement to The Financial Times, YouGov’s global head Stephen Harmston said:
“Our research is showing that spend levels in five weeks in just three countries is over a quarter of a billion dollars. Start projecting that over time and across 72 countries where Pokémon Go is available and you’ll see how quickly this will become a $1bn run-rate game.”