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Obi Worldphone, a new entry to the smartphone market in August 2015, has grabbed attention from worldwide tech enthusiasts and experts, as it’s founded by ex-Apple CEO John Sculley. Everyone was expecting a premium design with a premium price tag for its smartphones. However, the company has retained a premium and unique design, but the price tag has shocked the smartphone lovers. In 2015, the company has launched two smartphones Obi SF1 and a budget phone ($129 only) SJ1.5.obi-worldphone-mv1-screen

Obi Worldphone hasn’t stopped by launching just a couple of phone in its first year, instead it launched one more model Obi MV1 at the Mobile World Congress for just £119 in the UK, which is approximately $149 when converted to the USD. As of now, the device is available for £99, i.e., $124 approx.

Obi Worldphone launched two variants of the phone – one with 16GB storage and 2GB RAM with Cyanogen OS, and one with 16GB storage and 1GB RAM with Android 5.1 Lollipop. Both are dual-SIM 4G LTE supported handsets and the company wants to cater the device to the developing markets with a decent specification and pocket-friendly price tag.

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Meanwhile, Obi MV1 supports most of the global LTE Networks, even in the Asian countries. Hence, the device will make a huge impact in the developing markets like China, India and some European markets. The website says that the device supports 4G LTE networks of Europe, South East Asia, Middle East, Africa and Latin America. Obi MV1 is available on Amazon and it can be ordered and get shipped to any country you are living in. Obi MV1 is a popular handset amongst the budget-concerned smartphone buyers in the UK, right now.

Regarding the specifications, one would expect a low-price Chinese Mediatek processor inside the bezel, but surprisingly, the 5-inch Obi MV1 with HD display has a Qualcomm Snapdragon (MSM8909) 212 1.3GHz quad-core processor with Adreno 304 GPU. Additionally, the device comes with a pure Cyanogen OS12.1.1 based on Android 5.1.1 Lollipop OS.

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When we tested out the performance of the device with 2GB of RAM, it has given us a positive response. Nothing lesser than a typical Samsung, HTC Android phones. We have downloaded a 1.5GB Need For Speed game and it worked perfectly, without any lags. However, we have not had our hands-on even more high-graphics games on this device. Booting up from shutdown, turning on from the sleep mode, unlocking the screen, notification scrolls, opening of apps (multitasking), everything went smoothly, which wasn’t expected from a £99 handset.

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Regarding the battery life, it has a decent 2,500mAh battery, that is still 80 percent charged after filling it 5 days ago, without any usage. With the heavy usage of downloading and installing apps, playing games, calling, video calling and messaging, the battery lasted more than 18 hours for us. Not bad for an entry level handset. Most importantly, the design stands apart from any typical Android or iOS phones.

Obi MV1 has a decent 8 megapixel rear camera with LED flash and Autofocus, and a 2MP front camera for selfies and video calls. We found the camera a bit laggy, but the budget-concerned people won’t mind, we promise. The camera was not upto the mark for me, because, I used to snap photos on my Galaxy S6 Edge and the sudden shift from a high-end device would make anyone unsatisfied.

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The 5-inch fully laminated IPS HD Display (720×1280 pixel, 294ppi density) works better in sunlight as well. Surprisingly, it has the protection of Corning Gorilla Glass 3 and a Oleophobic coating over the display screen. With the 16GB inbuilt storage, which is sufficient enough for an entry-level rough-use device, the handset gives you an additional MicroSD card slot where you can expand it up to 64GB.

What I like in Obi MV1:

Premium and unique design, Cyanogen OS, solidly built body for rough use, performance, and most importantly, Price tag.

What I didn’t like in Obi MV1:

Camera and some settings, which is not Obi’s fault, it’s Cyanogen’s fault. If we use this device for a few more days, would make us comfortable.

Conclusion:

Obi Worldphone has proved that if a phone is selling for a cheap price doesn’t have to be ugly. With the pocket-friendly price tag, Obi MV1 will satisfy all price concerned smartphone buyers. The dual-SIM 4G LTE support is an added advantage with the uniqueness of Cyanogen OS and premium design. I would give 4.5 stars out of 5 stars to Obi MV1 and recommend our readers to go for this £99 Android phone. Buy it from Amazon.co.uk (non-affiliate link)