Domino’s pizza delivery decides to use technology. In a twist to the emerging “delivery economy,” Domino’s Pizza will accept orders to 150,000 designated places across the U.S. on Monday.
The Ann Arbor, Mich.-based chain has created a network it calls “hotspots.” It enables hungry customers to get their prepaid online orders. It can be anywhere from the Las Vegas Strip’s iconic welcome sign to the statue of “godfather of soul” James Brown in Augusta, Ga.
It can be done through using their smartphones to select a predetermined delivery spot closest to their beach chair. The development represents a leap in an industry that pioneered home delivery long before Amazon, Walmart, Target and restaurant chains decided their futures depended on it.
“This is a really big delivery innovation,” said Dennis Maloney, Domino’s chief digital officer. “It’s not necessarily a brand-new technology. It’s the application of technology in a new way.”
When the food is en route, customers get a text message telling them to head to the drop-off spot and keep watch for the traditional marked Domino’s delivery car.
When customers initially place their digital orders, they have the option of adding self-descriptors, like what they’re wearing, so drivers can identify them easily.
“Every person at the company has at some point wanted to get pizza delivered to somewhere where they couldn’t,” Maloney said.
Other Domino’s hotspots include points within the National Mall in Washington, D.C., home to the Smithsonian Institution museums and Washington Monument; and the Atlantic City boardwalk.