Facebook, Inc (NASDAQ:FB) has finally launched the game live streaming service, starting from Blizzard Games through Battle.net. The move is expected to take on Amazon Inc (NASDAQ:AMZN)’s Twitch “gamestream” platform. It looks like the world’s largest social network is aiming at finding opportunities to grab user attention in almost every field online.
Earlier in June, Blizzard announced about the ongoing Facebook livestreaming being implemented into its Battle.net. Although the service is still in beta phase, the slickness of the streaming and user-experience is just simple and easy.
Gio Hunt, executive vice president of corporate operations at Blizzard Entertainment, said in June 2016:
“Blizzard games are best when played with friends, so it’s important to us to provide our players with features and services that make it easy and fun to share their experiences with each other. We’re working closely with Facebook on this integration for Overwatch, as well as our other games, and we look forward to sharing further details on our plans as development progresses.”
If you are a gamer and use Battle.net client software on your computer to login to any of Blizzard games, all you have to do is update the client. You will now find a camera icon at the top-right side of the client, beside your name. Initially, you have to login to your Facebook account and give the client necessary permissions, then the “Streaming” window will appear.
In the “Streaming” window you will find very simple options and buttons such as enable/disable microphone, add a title, privacy options to share with a certain group of friends on Facebook, etc.. You have more options to tweak things up in a separate menu in Advanced Settings.
We have tried this service by playing Blizzard’s Overwatch and the streaming is quick and easy. All we need to do is click on “start stream.”
It looks like, Battle.net is not considering Facebook as the lone beneficial of the streaming service. Battle.net has provided an option called “Streaming Platforms,” where currently only Facebook has been listed as a platform. But it means, in coming days, you will see many other platforms such as YouTube, Twitch and maybe other platforms, because there is an option to enable or disable the “Facebook” platform.
Meanwhile, it’s been reported that only the latest games that can be played through Battle.net client like Overwatch and Heroes of the Storm have the ability to live stream. Still, we need to see whether the old games like Warcraft 3, Starcraft 2, etc. have the option to stream live as well.
Currently, Twitch is the number one choice of gamers to live stream any games on web, following by YouTube. Now, assuming the Facebook’s live stream takes off, there will be a three-way fight to claim the number one spot between Amazon’s Twitch, Alphabet Inc’s (formerly Google Inc:GOOG) YouTube and Facebook. You know, FB has billions of users and it wouldn’t be a problem for the social network to gain streamers in no time.
Once Blizzard games streams successfully in the beta test, there would be other non-Blizzard games from the publisher Activision could enter the bandwagon. Then the biggies like Electronic Arts can start providing the service as well.