McDonald has turned its golden symbol upside down in honor of International Women’s Day on some of its packaging and at least one U.S. restaurant.
In honor of International Women’s Day, the fast food giant is turning its iconic golden symbol upside down on its digital channels. When upturned, what is normally an M for McDonald’s becomes a W for women.
The sign is outside the McDonald’s in Lynwood,Calif., retained by Patricia Williams for three decades. Williams “has since encouraged her two daughters to work with her.
Patricia, Kerri and Nicole her daughters represent the hardworking and dedicated women we have in our system,” the Oak Brook, Ill-based fast food company said. It explains why Williams’ location was selected for the upside-down sign.
Six out of 10 of its restaurant managers are women, according to McDonald’s. The company built a new sign featuring its turned symbol for the Southern California restaurant. It removed the existing sign and then installed the new one, the chain explained.
Fry boxes, cold cups and bags have special packaging and the inverted Golden symbol on employees’ hats and T-shirts.
The upside down look “in honor of the extraordinary achievement of women everywhere and especially in our restaurants,” the burger chain’s Chief Diversity Officer Wendy Lewis said
There are three women on its 12 person board of directors. Three women among the fast food chain’s top ranking 10 corporate executives. The seven person U.S. leadership team includes three women.