With PlayStation VR starts releasing on 13 October 2016, it is more than a month that end users get a taste of this gadget. In mild response to previous launches of VR headsets, Sony is leaving no stone unturned to promote and sell its VR headset more and more.
Apart from having the high end PlayStation video interface, which is the USP of the product, VR needs to pass the test of comfort, easy maintenance, display, audio and last, but not the least, heat and connectivity. In order to get an unbiased opinion along with marketing the product, Sony is now headed to Australia.
Yes, the Japanese gaming giant has tied up with Westfield malls for a 3 month tour of the PS VR. Starting from September, this experience and trial campaign would continue till November end. Spread over 8 malls, this would give a chance for gamers to enjoy Playstation VR hands on, therefore helping them make the decision to purchase it or give valuable feedback. This first of its kind country demo tour has these dates as of now:
|Westfield Southland, VIC||September||10-11|
|Westfield Knox, VIC||September||17-18|
|Westfield Belconnen, ACT||September||24-25|
|Westfield Parramatta, NSW||October||8-9|
|Westfield Bondi, NSW||October||15-16|
|Westfield Chatswood, NSW||October||22-23 and 29-30|
|Westfield Hornsby, NSW||November||12-13|
|Westfield Garden City, QLD||November||19-20 and 26-27|
Well aware of the popularity this campaign and the interest it has garnered, Sony has launched a website where interested candidates can register and receive updates on the events happening near them.
Quoting Australia as the location to start the Play Station VR trial might be attributed to approaching summer vacations in schools and colleges which can fetch bumper sales to Sony. The same can be the reason that the campaign stretches well beyond a month after the official sales of the VR can begin.
Media and Competitors
Obviously, a lot of media and gaming houses would get their hands on the PlayStation VR before its official launch and the sales would have a direct impact of the review.
It would be exciting to see what kind of games are allowed in the demonstration sessions. Furthermore, Sony’s stance on taking pre-orders during the trial sessions would be clear.
This is a bold and brave step by Sony to allow a lesser restricted and open to all campaign. Competitors and existing players (read Oculus) would also be eagerly awaiting for the Try PS VR campaign as they plan good before or the launch.
So, is 2016 the year of Virtual Reality? What do you think?