The unknowns include if Amazon may change the offering of the grocery chain’s food that at the moment includes products in thousands made by small and mid-sized businesses. The main point for many companies is if Whole Foods would place less emphasis on buying foods that are locally produced or innovative foods after the $13.7 billion purchase that is expected to become this year final.
The strategy of buying whole foods appeals to many consumers and this is possible to get products even for mall players into regional stores. The local producers cover around 10 to 20 percent of the products in each store. However, the activist investors advocating the Whole Foods sale demanded that it cut the products number to lower its costs.
Gail Levy, selling HFactor packaged water to stores has approached Whole Foods about her products and showed interest. With the Amazon deal pending, she says, “we do not know how it is going to pan out and what it will be for us, something good or bad.”
HFactor is also sold on Amazon and is doing well, says Levy, based in New York. “I can hope that having that status with Amazon is sure to get into Whole Foods.”
Many experts believe Amazon will use its vast distribution system to streamline Whole Foods’ operations. Thos makes few food company owners courting the grocery chain truly hopeful about their success under Amazon.